Formed in 1934, William Hill is not only one of the oldest bookmakers in the world, but also one of the biggest. Quick nerd stat alert; since the company started publicly trading on the stock market in August 2013, they were listed as having a market capitalisation of over £4billion! Staggering!
Anyway, back to what you guys need to hear. It’s probably pretty likely that if you have been involved in the betting industry for any amount of time, you will be familiar with the brand, William Hill. If you haven’t, then you are in the right place. Basically, since 1934 they started life as a regular high street bookmaker, like most. But since the online era has taken over, they have been able to move with the times and make their betting platform one of the most successful in the industry.
As William Hill is predominantly a UK targeted company, in that the majority of their traffic comes from the UK, it probably comes as a little surprise to hear that cricket coverage on the site is excellent. In fact, it’s one of their most popular sports! Before all that though, let’s show you what sort of bonus you can get.
A pretty simple betting offer has been provided by William Hill which allows all players registering a new account today to get a free bet worth up to £25. The bonus is actually based on your first wager and not the amount you deposit. So for example, you might deposit £200 into your William Hill account and place a bet of £100, but only £25 of that amount will become eligible as a free bet.
Generally, once your bet has been settled, you will find your free bet money placed into your account pretty promptly. It’s worth noting that you only get 7 days from opening your account to placing your first qualifying bet for your free bet. This must be done at odds of 1/2 (1.5) or greater.
‘All about cricket’
Just taking a few minutes to browse around the William Hill cricket betting section will instantly cement any doubts as to why they have become one of the biggest bookmakers in the world. It’s just packed with not only markets but also betting features, which is generally an aspect that sets one bookmaker apart from another.
As you would expect, the range of markets on offer for the sport is pretty much second to none. They include all Test Matches, One Day Internationals, World Cup, Indian Premier League, County Championship, domestic Twenty20 competitions, Asia Cup, The Ashes and loads more. The number will range depending on what’s taking place at the time in which you are on the site, but you can be assured that pretty much all competitions will be covered.
Diving into each market type it’s always nice to see a good range of betting options to choose from. These include match bets, draw no bet, 1st innings totals, leads, top batsmen, top bowler, opening partnerships and loads more. In fact, the current Test Match between Australia and South Africa includes over 20 markets and that’s before a ball has even been bowled.
Whilst it’s important to have all the information above, we pretty much take all this for a given. After all, they are one of the biggest bookmakers in the world, so all this should be there as a bare minimum. What we really look for with these bigger brands is how they go the extra yard in transforming their cricket sections from good, to great!
One of the ways in which William Hill has gone about doing this is by adapting their live betting section. Live betting in cricket is actually a pretty underused tool for most punters in our opinion, but William Hill has tried to make it more appealing. After clicking on the game you will be taken to all the live markets, but not only that you will be greeted with an interactive scoreboard. This keeps you bang up to date with the current score, the over, events from previous ball and information on how each bowler is bowling. This is great for two reasons; one it allows you to bet live whilst not actually watching the game and two, you can simply keep right up to date with the scores, even if you aren’t betting.
We realise that we are about to again state that William Hill are one of the biggest bookmakers in the world, but we just want to outline that, especially for this section. There is no way that anyone can become such an influential player within the gambling industry without having a massively comprehensive back catalogue of sports to bet on. We aren’t going to harp on too much about that here, but only to say that if there is a sport that William Hill doesn’t cover, then it hasn’t been invented yet!
It’s been clear that William Hill have paid a lot of attention to their cricket betting markets over the last few years. We’ve definitely seen them develop and now they can boast that they are as well-equipped as many bookmaker in this field.
One downside to the site, and this will likely be more personal than anything, is that the design just does not feel as clean as it could be. Often it’s hard to read the markets and even then decipher between the small black text and large chunks of white background. As we say, this will be personal but it’s actually one of the reasons as to why we don’t use this bookmaker as much as others.