Over the last decade Bet365 have continued to cement themselves as one of the leading bookmakers in the world. Their detailed approach to innovation has seen them compete with the likes of William Hill, Ladbrokes and Bet Victor (formerly Victor Chandler) but instead of being established ‘brick and mortar’ brands, they have made their reputation almost solely via their online platform.
What’s even more impressive about bet35 is what the company have managed to achieve since its insertion around 2000; it’s what most companies have only dreamt of over a much longer timescale.
Throughout this review we will be looking at how Bet365 has managed to do this, whilst also keeping a keen eye on the markets and coverage it provides for cricket betting. As cricket is the overriding theme for the site we have dedicated a large amount to the sport, but there are other areas of which we want to make you aware of as well, that we think are just as important.
It probably comes as little surprise to hear that one of the main ways in which Bet365 has brought custom through their door is via their fantastic betting offer. It’s actually possible to claim up to £200 in free bets when you register a new account. The amount eligible starts from £10 and are a 100% match on your first qualifying bet up to £200. Please note that you can in fact wager more than £200 or even less than £5, but any sums not in between these brackets will not count towards your free bet. For example, if you wagered £500 as your first bet, then only £200 (the maximum bonus) will be offered as an opening promotion.
It’s worth noting that qualifying bets must be made at odds of 1/2 (1.5) or greater. You must make your first deposit within 30 days of opening your account and your free bet will be valid for up to 90 days after it has been credited to your account.
‘All about cricket’
Initially Bet365 were very much targeted towards the European betting market and more particularly, the UK. As a result, cricket has always been a popular sport with the bookmaker and this is reflected in the coverage it has received from pretty much day one.
There’s also little surprise to hear that as the exposure of cricket has progressed into other countries across Asia, Europe and even the US, the diversity of markets and competition that are covered have also increased.
The depth of tournaments is probably the standout feature that’s on offer and more specifically, the number of domestic leagues. This includes leagues from the UK, South Africa, West Indies, Sri Lanka, Zimbabwe, India, Australia, New Zealand, Pakistan, Ireland, Netherlands and more recently, Kenya. To be honest, it’s likely that many of these leagues won’t appeal all that much to most bettors, but Bet365 aren’t a company that want to appeal to ‘most’ bettors, they want to appeal to all bettors.
An area we found absolutely mind blowing was the number of markets that Bet365 includes for each competition. It would take a whole article to include them all but a taster includes outright winner, match winner, win the toss, man of the match, top batsmen, top bowler, highest opening partnerships, highest partnerships, draw no bet, 1st innings lead, 1st over total runs and the list goes on. Honestly, the range of markets really does rival something of a high profile football match that’s taking place. It’s superb!
We are always on the lookout for bookmakers to provide that something extra when it comes to reviewing any sport and an addition to the cricket section on the Bet365 site was that of their Sporting Life column. This is basically a bit of blog format for everything that’s going on in the world of cricket. It includes live scores, fixtures, match reports, venue information, photo galleries and videos of previous games.
Linked with this section is Bet365’s popular betting news feature that includes articles from writers around the world on potential betting opportunities that are taking place. We tend to take these types of features with a grain of salt as the information isn’t always of the highest calibre. But after reading a hand full of articles on the Bet365 site about upcoming cricket matches, we were pleasantly surprised to read how detailed theirs actually was, with a good number of tips in there.
In terms of bookmakers covering a vast number of sports, and in depth, few do it better than Bet365. They include a simply staggering range of markets to bet on with over 30 sports on offer, 365 days of the year. Once more, for the most part these sports are very well covered and after spending just a little time on site (although we have been and used Bet365 for years) can easily see why they have become such a betting powerhouse within the industry.
When approaching any review, we try really hard to stay objective and look to find any weaknesses a site might have. These bigger brands are always going to be relatively solid, but we want to point out to you whereabouts the bookmaker might not quite fit the bill.
Unfortunately with Bet365, we have found this task extremely difficult and as a result have very little bad to say about the site. It covers everything you could possibly want to bet on for cricket, with some extremely obscure, yet fun looking markets.
As a result, we find it very easy to promote a company such as Bet365 as we know that 99.9% of our readers will all have positive experiences on the site. Everything from sports, markets, banking, customer care, additional extras and great value odds are all on offer. We can see these being a tough bookmaker to beat when it comes to betting on cricket!